Privacy Policy
How MiaLoo Coloring processes limited technical, support, purchase, and attribution-related information.
This Privacy Policy explains how Marian-Silviu Anescu (“we”, “us”, or “our”) processes information in connection with the MiaLoo Coloring mobile application (“MiaLoo Coloring” or the “App”), our support communications, and the related public pages linked from the App Store or Google Play listing.
MiaLoo Coloring is a coloring and drawing app for children and families. Some areas of the App may be explored free of charge. Access to paid content is protected by a parental gate before any billing page is shown.
1. Data controller
The data controller for MiaLoo Coloring is Marian-Silviu Anescu, Romania. You can contact us at assistance.mialoo@outlook.com.
2. Information we may process
2.1 Information collected automatically
Where marketing, attribution, usage measurement, or diagnostics features are enabled in the version of MiaLoo Coloring you use, we and our service providers may receive limited technical and event-based information for those features. Such processing depends on the actual app configuration, applicable law, platform rules, and any required consent or privacy choices. Features that are not enabled do not send the corresponding events. When enabled and permitted, information may include:
- app install, first open, app open, and similar app event timestamps;
- basic app activity information, such as which coloring category was opened or whether a permanent-access offer or locked artwork was viewed;
- purchase-related events, including whether a one-time permanent-access purchase was completed and the associated currency and value necessary for revenue measurement;
- device and app metadata such as device model, operating system version, app version, language, country or region, time zone, approximate network information, and platform-generated attribution data;
- identifiers and attribution signals made available by the platform or SDK configuration, where permitted by the operating system and app settings.
We do not require children to create an account in order to use MiaLoo Coloring.
2.2 Information you provide directly
If you contact support, we may receive the information you choose to include in your message, such as your email address, device details, screenshots, or the content of your request.
2.3 Payment information
All payments are processed by Apple or Google through the in-app purchase systems of the relevant app store. We do not receive or store your full payment card data.
2.4 Drawings and local app information
Drawings, coloring progress, app preferences, free-use allowances, and purchase-access state are stored on your device so the App can save your work and provide the access available to you. The App does not upload your drawings to our marketing providers. We do not provide our own cloud synchronization or drawing-recovery service. Removing the App or its data may remove locally saved drawings; any operating-system backup or transfer depends on the device and its settings.
Purchase restoration concerns purchased access, not recovery of deleted drawings. If you choose to send a drawing or screenshot to support, it is processed as part of your support request.
3. Why we use information
- to provide and maintain the App;
- to protect the App, prevent abuse, and keep the service functioning correctly;
- to understand installs, app opens, permanent-access purchases, and similar events where measurement is enabled;
- to measure the performance of marketing campaigns and understand which advertising channels led to installs or purchases;
- to analyze aggregate or event-based app usage trends and improve the user experience;
- to respond to support requests and exercise legal rights;
- to comply with legal, tax, accounting, or regulatory obligations.
4. Third-party service providers and SDKs
MiaLoo Coloring is planned to use the same types of marketing and attribution services as MiaLoo, including the providers below. These services process information only where they are actually enabled and permitted for the relevant app version and users. A provider appearing in this Policy does not mean that its SDK or every example event is active in every version. Their own privacy notices also describe their processing; those notices do not replace our responsibilities under applicable law and store policies.
| Provider | Main purpose | Examples of events or data involved |
|---|---|---|
| AppsFlyer | Mobile attribution, campaign measurement, install and in-app event measurement | Install attribution data, app opens, permanent-access purchase events, device/app metadata, campaign-related information |
| Meta | Measurement of advertising performance on Meta services, including Facebook and Instagram | App installs, app opens, permanent-access purchases, value/currency, limited device/app metadata |
| TikTok | Measurement of advertising performance on TikTok and related optimization signals | App installs, app opens, permanent-access purchases, value/currency, limited device/app metadata |
Where enabled, these services help us understand campaign performance and the distribution of MiaLoo Coloring. Campaign measurement is distinct from showing advertisements inside the App. We do not require children to submit names, phone numbers, or email addresses to access the core app experience.
5. Parental gate and family safeguards
MiaLoo Coloring includes a parental gate before any billing page or purchase flow is shown. Locked content cannot be purchased directly from the child-facing interface. The parental gate uses a check intended to require adult participation before access to permanent-access purchase screens.
For a dedicated public explanation, please also see our Parental Gate & Family Safeguards page.
6. Children and family use
MiaLoo Coloring is designed as a creative coloring and drawing experience for children and families. We seek to limit data collection to what is reasonably needed for app operation, security, support, purchases, attribution, and campaign measurement. We do not knowingly ask children to provide personal contact details in order to use the core coloring and drawing content.
If you believe a child provided personal information to us directly through support or otherwise, contact us at assistance.mialoo@outlook.com and we will review the request.
A parental gate is not consent to marketing or data collection. Any measurement involving children must meet the applicable child-privacy and app-store requirements; describing a service here does not authorize otherwise prohibited processing.
7. Legal bases
Where applicable, we process information on one or more of the following legal bases:
- performance of our contract with you, such as providing access to the App and premium content;
- our legitimate interests, where permitted and after considering the rights and interests of users, particularly children, such as maintaining app security and responding to support requests; we do not rely on this wording to bypass a consent requirement;
- compliance with legal obligations;
- your consent, or parental consent where required, for processing that needs consent under applicable law, including relevant tracking or measurement technologies.
Security
We use reasonable technical and organizational measures appropriate to the information we handle. No system can guarantee absolute security. Do not send payment-card details, account passwords, or other unnecessary sensitive information to support.
8. Data retention
We retain information only for as long as reasonably necessary for the purposes described in this Policy. Retention depends on the nature of the support request, any enabled measurement service, security needs, and applicable legal or accounting duties. Local drawings and app information remain on your device until removed through the App, device controls, or removal of app data, subject to any operating-system backup. Purchase records may be retained by Apple or Google under their own policies. You can contact us to request deletion of personal information we hold, subject to any lawful retention requirement.
9. International transfers
Our service providers may process information in countries outside your country of residence.
Where required, we rely on appropriate safeguards under applicable data protection laws, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions.
You can learn more about these safeguards here:
10. Your rights
Depending on your location, you may have rights to request access, correction, deletion, restriction, objection, or portability of your personal data, and to withdraw consent where processing is based on consent. To exercise a request, contact assistance.mialoo@outlook.com.
You may also lodge a complaint with the competent data protection supervisory authority. Withdrawing consent does not affect processing that was lawful before withdrawal. Contacting us about local drawings does not give us remote access to your device or a copy of those drawings.
11. Changes to this Policy
We may update this Privacy Policy from time to time. The most current version will be posted on this page with the updated effective date.